Fumbles with Social Media #1 – Newsletter Don’ts

May 19th, 2010 | by Suki |

Let me start by saying this site was not started with an ‘end in mind’.  I am not an expert on SEO. . I have never used link farms or fake blogs or paid to be reviewed by anyone. Don’t get me wrong. This was not motivated by some high moral standards – rather this was due to a lack of time on my part and a need to just do what felt fun or what absolutely needed to be done.

As the site grew I decided perhaps it would ‘behoove’ me to attend some free classes on how to actually ‘market’ the site properly. Whatever that means. And so I did. And I decided as a first step to implement a mailing list. Not for the purposes of promoting the site or worse, selling the list (ugh!) but for informing users of the site of cool things I found online or other free offers.

Somewhere down the line I read about how it’s NOT good to promote oneself and so on the second newsletter I decided to promote other sites and cool freebies. Bad idea. I was informed by the service I use for the mailing list that the site had a higher than normal rate of reports for spam. ME? Spam!?

After taking a few moments to calm down, I realized perhaps people signed up not because they wanted to really hear about other free offers or other cool sites.  Could it be that they actually wanted to hear about what we offer — free certificates? Really? Hmm…[scratching head]

So,  a little confused, and frankly a little afraid to send out a third newsletter, I put the question out to the 10.5 readers who are probably reading this blog – what is that folks might like to see in a newsletter from a site that offers free certificate templates? I’d love to hear your thoughts… just so I don’t get reported for spam again.

  1. 6 Responses to “Fumbles with Social Media #1 – Newsletter Don’ts”

  2. By Kristin on Jun 22, 2010 | Reply

    Hi – first of all, THANK YOU. I love your site, and have several friends who love it as well. I am about to sign up for your newsletter – and YES, I would be VERY happy to hear about other sites that offer quality, time-saving things for teachers like myself, as well as tips about the “best of” your site – or new developments of course! Thanks again!

  3. By Anatoly Gilderman on Nov 24, 2010 | Reply

    I would like to say thank you for your write ups. Got a lot of knowledge here.. :)

    Large selection of premium ecommerce templates and designs for many shopping cart and ecommerce solution.

  4. By Jane Tait on Apr 21, 2011 | Reply

    Thanks for the social media tips and I also love your certificates very much. Nice work and they show a lot of talent and creativity. I just can’t express enough how much I’m thankful for you guys for providing them for free.

  5. By ppc leads on Nov 10, 2011 | Reply

    As said, An investment in knowledge always pays the best interest.

  6. By Dyplomy on Feb 20, 2012 | Reply

    Great for inspiration. Thank you

  7. By Culture Yard on Jun 19, 2012 | Reply

    As the marketing department for a language school I completely understand the troubles of a newsletter, you never know when is too much and when people actually want to know more! Good post.

    Culture Yard

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